Exact Match Domain SEO: Building a Website on EMD (junkpickup.co.uk)

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So many people in the past have taken massive SEO advantages with exact match domain SEO. I have been EMDs since 2015 and some of our clients sites like londonrubbishremoval.co.uk and pestcontrolinlondon.co.uk are just two of the examples that ranks higher on Google for their exact match keyword.

Why use Exact Match Domain for SEO?

Creating a successful online business requires a deep understanding of SEO (Search Engine Optimization) and the strategic use of keywords. I do keyword research on a daily basis using tools like Ahrefs. So I can find money terms that are worthy to build websites which can get inquires, build a brand and sell or rent out to a local business in the UK.

When I discovered the potential of the keyword “junk pick up” during a routine keyword research session for a client, I saw a significant opportunity.

With over 1200 monthly searches for this term, I decided to build a business around it, registering the domain junkpickup.co.uk.


This guide will walk you through my journey, from initial keyword discovery to building and optimizing the website, and outline the future plans for this venture.

The Discovery Phase

Keyword Research

While working on a project for a client in the rubbish removal niche in London, I conducted comprehensive keyword research. Using tools like Google Keyword Planner and Ahrefs, I aimed to find high-potential keywords that could drive traffic. One keyword that stood out was “junk pick up,” which showed consistent search volume and commercial intent.

Identifying the Opportunity

With over 1200 monthly searches, “junk pick up” presented a valuable opportunity. Despite the relatively modest search volume, the keyword’s specificity indicated a high likelihood of conversion. People searching for this term are actively looking for junk removal services, making it a perfect target for a niche business.


Domain Registration and Hosting

Choosing the Right Domain

Understanding the importance of exact match domains (EMDs) in SEO, I registered the domain junkpickup.co.uk via SeekaHost yesterday (17.06.2024). EMDs can offer a competitive edge by aligning the domain name directly with the primary keyword, potentially improving search engine rankings.

Hosting with SeekaHost

I chose to host the website on SeekaHost WordPress hosting. SeekaHost offers robust and reliable hosting solutions optimized for WordPress, which is essential for ensuring fast load times, high uptime, and a smooth user experience—all crucial factors for SEO.

Content Creation and Website Development

Research and Content Strategy

To build a strong foundation for the website, I used ChatGPT to conduct thorough research on the junk removal industry. I gathered insights into customer needs, common queries, and competitive landscape. This research informed the content strategy, ensuring that the website would provide valuable, relevant information to users.

Website Development

I cooperated with Nuwan, our senior web developer at SeekaHost, to create a bespoke website for junkpickup.co.uk. The site was designed with a user-friendly interface, intuitive navigation, and responsive design, ensuring it performs well on both desktop and mobile devices. This focus on user experience is vital for retaining visitors and reducing bounce rates.

Initial Content Publication

The initial content included informative articles about junk removal services, tips for efficient junk disposal, and the benefits of professional junk pick-up services. This content was optimized with the primary keyword “junk pick up” and related terms to ensure it could rank well in search engine results.

SEO Strategy and Implementation

On-Page SEO

The on-page SEO efforts involved optimizing title tags, meta descriptions, header tags, and incorporating keywords naturally throughout the content. Internal linking structures were also set up to guide visitors through the site and improve crawlability by search engines.

Off-Page SEO

Off-page SEO strategies focused on building high-quality backlinks from reputable websites in the industry. This was achieved through guest blogging, partnerships, and engaging with relevant online communities.

Targeting Additional Keywords

Beyond the primary keyword, we aimed to rank for related terms such as “rubbish removal London” and “same day rubbish removal.” By creating dedicated pages and blog posts targeting these keywords, we aimed to capture a broader audience searching for junk removal services in the London area.

Long-Term Vision and Expansion

Directory for Junk Removal Companies

One of the long-term goals for junkpickup.co.uk is to develop it into a comprehensive directory for junk removal companies. This platform would allow businesses to list their services, providing detailed information about their offerings and enabling customers to find and contact service providers easily.

Building a Community

By fostering a community around the website, we aim to create a go-to resource for all things related to junk removal. This involves encouraging customer reviews, publishing case studies, and providing expert advice through blog posts and guides.

Expanding Services

As the website gains traction, there are plans to expand the range of services offered. This could include additional waste management solutions, partnerships with recycling centers, and introducing eco-friendly disposal methods. The goal is to make junkpickup.co.uk synonymous with reliable, comprehensive, and environmentally responsible junk removal services.

Tracking Progress and Adapting

Monitoring Performance

Using tools like Google Analytics and Search Console, we continuously monitor the website’s performance. Key metrics include organic traffic, bounce rate, conversion rate, and keyword rankings. This data helps us understand what works and where there’s room for improvement.

Adapting Strategies

SEO is an ongoing process. As search algorithms evolve and market trends shift, we adapt our strategies to stay ahead of the curve. This involves regular content updates, exploring new keyword opportunities, and refining our off-page SEO tactics.


Building junkpickup.co.uk on an exact match keyword domain was a strategic decision aimed at capturing a specific market segment. By leveraging the power of a targeted keyword, implementing robust SEO practices, and continuously refining our approach, we aim to establish the site as a leading resource for junk removal services in London.

The journey involves constant learning, adaptation, and a commitment to providing value to both users and businesses in the junk removal industry.

By focusing on these principles, junkpickup.co.uk is well on its way to becoming a successful online business, offering essential services and contributing to a cleaner, more organized environment. So let’s see how this website will grow over the next 3 months. Keep and eye on it and I will update you again with the progress of the website.

With that being said, if you are keen to start a business website, find a niche that is worth putting up a website, make sure to get started without delaying. You can always shoot an email to me at SeekaHost or book a call with one of our domain name experts.

Author Profile

Fernando Raymond
Founder & CEO SeekaHost™ helping 100 million people get online with the most affordable domain names and web hosting services. Featured on Forbes, Entrepreneur, Reader Digest and many more publications.

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