SEO Advantages of Exact Match Domains and Building EMD Site on

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The digital landscape is constantly evolving, and staying ahead of the competition requires strategic planning and execution. One effective strategy that has stood the test of time is the use of Exact Match Domains (EMDs).

In this guide, I will delve into the SEO advantages of EMDs, focusing on how they can help you rank higher on search engines like Google and Bing. Additionally, I will provide a comprehensive guide on building a successful site using an EMD, drawing on my own experience and insights from my previous article on Seekahost.

What is an Exact Match Domain?

An Exact Match Domain (EMD) is a domain name that exactly matches a specific keyword or phrase that people are likely to search for. For instance, if your target keyword is “man and van rubbish removal,” an EMD would be The primary advantage of EMDs is that they can significantly boost your site’s visibility in search engine results for that specific keyword.

The domain name was only registered and started building two days ago, and by the time I’m writing this article today, the domain has been organically indexed by Google. So you see if you build a domain the right way with unique content it does get indexed pretty fast by Google. In most cases without even having to submit to Google search console.

SEO Advantages of Exact Match Domains

  1. Relevance and Trust: EMDs inherently indicate the purpose of your website, making it immediately relevant to users searching for that specific keyword. This relevance can increase click-through rates (CTR) as users are more likely to click on a domain that matches their search query.
  2. Keyword Authority: Having your target keyword in the domain name provides a clear signal to search engines about the primary focus of your site. This can improve your site’s authority for that keyword, potentially leading to higher rankings.
  3. Memorability: EMDs are easy to remember, which can enhance your brand recognition. Users who find your service useful are more likely to remember and return to your site if the domain is straightforward and directly related to their needs.
  4. Click-Through Rates (CTR): Studies have shown that users are more likely to click on a link if the URL includes the exact terms they searched for. Higher CTRs can lead to improved rankings, as search engines view your site as providing relevant results.
  5. Backlink Benefits: EMDs can attract more backlinks as other sites may link to you using the keyword-rich domain name. Quality backlinks are a crucial factor in search engine rankings.

Building a High-Ranking Site with an EMD

Step 1: Keyword Research

Before selecting an EMD, thorough keyword research is essential. Identify keywords with high search volume and low competition. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you find the best keywords for your niche. I did used Ahrefs on this case to find out about the keyword volume.


It’s more than 450 however Ahrefs shows bare minimum and I’ve see one of our client sites (A client who hosted with SeekaHost business website hosting) rank on top 2 spots for “man and van rubbish removal” in London and also for “man and van rubbish removal near me” for searches withing London.

This is the page Man and Van Rubbish Removal London (Cheap Prices) | Express Waste ( which was custom built by our top web developer at SeekaHost, Nuwan with Kasun‘s expertise.

Step 2: Domain Selection

Choose a domain that exactly matches your target keyword. Ensure that it is available and consider different variations if your first choice is taken. For example, if is unavailable, you might try However nothing like getting the EMD by searching for the domains as you do keyword research.

You can search for domain names at as well as with the domain name availability checker on

Step 3: Quality Content Creation

Content is king in the world of SEO. Ensure that your website is populated with high-quality, relevant content that provides value to your visitors. Here’s how to structure your content:

  • Homepage: Clearly explain your services and how you can help your visitors. Use the target keyword naturally throughout the content.
  • Service Pages: Create dedicated pages for each service you offer. For instance, have separate pages for “Residential Rubbish Removal,” “Commercial Rubbish Removal,” and “Eco-Friendly Disposal.”
  • Blog: Regularly update your blog with informative articles related to your industry. Topics could include “Benefits of Professional Rubbish Removal,” “How to Choose the Right Man and Van Service,” and “Eco-Friendly Rubbish Disposal Tips.”

You can watch the below video which shows exactly how I created the content and then edit them by our editors for better readability and SEO content advantages.

Step 4: On-Page SEO

Optimize your site for search engines by following on-page SEO best practices:

  • Title Tags and Meta Descriptions: Include your target keyword in the title tag and meta description of each page. Make sure they are compelling and encourage clicks.
  • Header Tags: Use H1, H2, and H3 tags to structure your content. Include keywords in these tags where appropriate.
  • Internal Linking: Create a logical internal linking structure to guide visitors through your site and distribute link equity.
  • Image Optimization: Use high-quality images and optimize them by including alt text with relevant keywords.
  • Mobile Optimization: Ensure your site is mobile-friendly. Google uses mobile-first indexing, so a mobile-optimized site is crucial for good rankings.

Step 5: Technical SEO

Technical SEO is the backbone of a well-optimized site. Ensure that your site meets the following technical SEO criteria:

  • Site Speed: Fast-loading sites provide a better user experience and are favored by search engines. Use tools like Google PageSpeed Insights to identify and fix speed issues.
  • XML Sitemap: Create and submit an XML sitemap to search engines to help them index your site more efficiently.
  • Robots.txt: Use a robots.txt file to control which pages search engines can crawl and index.
  • SSL Certificate: Secure your site with an SSL certificate to ensure data protection and build trust with your visitors.

This part is all done by the SeekaHost web developers and Nuwan leads the steps with his years of experience on technical SEO. So when you are getting a premium domain like from SeekaHost, it’s built to the highest standards.

Step 6: Off-Page SEO

Off-page SEO involves activities that help improve your site’s reputation and authority:

  • Backlink Building: Acquire high-quality backlinks from reputable sites in your industry. Guest blogging, outreach, and creating shareable content are effective strategies.
  • Social Media: Promote your content on social media platforms to increase visibility and attract more visitors to your site.
  • Online Directories: List your site in relevant online directories and local business listings to improve local SEO.

This part is done mostly after we have decided to keep an build the domain or else rank and rent the EMD. In many cases client buy such ( premium domains from SeekaHost and DIY SEO with link building. If you need Off-Page SEO advice you can book a call with one of the SeekaHost SEO/PR Strategist, Manuela Willbold.

Case Study:

In my previous article on Seekahost, I detailed how I built a successful EMD site, This site was designed to rank for the keyword “junk pickup,” and through strategic planning and execution, it achieved significant SEO success.

Keyword Research and Domain Selection

I started with thorough keyword research to identify “junk pickup” as a high-potential keyword. After securing the domain, I focused on creating content that addressed various aspects of junk removal services.

Content Creation and Optimization

The site was populated with high-quality content, including detailed service pages, informative blog posts, and customer testimonials. On-page SEO practices, such as optimizing title tags, meta descriptions, and header tags, were meticulously implemented.

Technical and Off-Page SEO

To ensure technical excellence, the site was optimized for speed, mobile responsiveness, and secure browsing. Off-page SEO efforts included building backlinks from industry-related sites and promoting content through social media and online directories.


Exact Match Domains (EMDs) offer significant SEO advantages, including increased relevance, higher CTRs, and enhanced memorability. By strategically selecting an EMD, creating high-quality content, and implementing robust on-page and off-page SEO practices, you can build a site that ranks high on search engines like Google and Bing.

Building a successful EMD site requires a well-rounded approach that includes thorough keyword research, quality content creation, and ongoing optimization efforts. By following the steps outlined in this guide, you can leverage the power of EMDs to enhance your online presence and attract more customers to your business.

For more detailed insights and examples, you can refer to my previous article, where I share my experience with building By applying these strategies, you can achieve similar success with your own EMD site.

Author Profile

Fernando Raymond
Founder & CEO SeekaHost™ helping 100 million people get online with the most affordable domain names and web hosting services. Featured on Forbes, Entrepreneur, Reader Digest and many more publications.

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